With AI, a PowerPoint designer no longer works the way they did five years ago. Generative tools have transformed how images and videos are produced. Here is, concretely, how I use them every day for my clients, and what it changes for them.
1. Custom visuals instead of stock images
Rather than spending hours looking for a photo that “sort of” fits, I generate visuals that match the message and the brand world exactly: backdrops, textures, illustrations, slide backgrounds. Every image is then retouched and checked before it goes into the deck.
2. Animation and video without a shoot
Video generation tools make it possible to animate a visual, create an opening sequence or an animated background for a conference screen. What used to require a shoot or days of animation is now within reach of more modest presentations.
3. What remains deeply human
- The message: understanding what is at stake and what the audience must remember.
- Art direction: choosing, rejecting, harmonising. AI suggests, the designer decides.
- Compliance: brand guidelines, fonts, accessibility, confidentiality.
- Reliability: a file that works on the AV team’s machine, on the day.
What it changes for you
- Shorter turnaround.
- Richer presentations: unique visuals, animation, video.
- Better use of your budget: less time on execution, more on the message.
Frequently asked questions
Which AI tools does a PowerPoint designer use?
Image and video generation tools, writing and translation assistants, and the AI features built into PowerPoint.
Can AI-generated visuals be used in a corporate presentation?
Yes, provided they are checked: brand consistency, no visible flaws, and compliance with the tool’s terms of use. I always retouch them before using them.
Is my data sent to AI tools?
Not without your consent. For confidential content, I work without online tools or only with non-sensitive elements, and I sign an NDA if needed.
See also: Will AI replace PowerPoint designers? and my PowerPoint designer services.