For a plenary session dedicated to two of its products, a major pharmaceutical company wanted a screen backdrop that tells a story throughout the day, rather than just title slides.
- Client: international pharmaceutical company
- Deliverable: full-screen, evolving trompe-l’œil PowerPoint backdrop
- Theme: “Exploration”
- Tools: PowerPoint, Illustrator
The brief
The chosen theme was exploration: a map whose territories, one per product, are revealed as the programme unfolds, with other territories still “to be discovered”. The backdrop had to respect each product’s colours and stay consistent with the plenary videos.
What I did
- Map design: territories drawn from the product logos, for an instant visual link.
- Progressive reveal: each part of the programme colours a new territory, from grey to the brand colours.
- Variations: versions with titles, with key figures, and a clean version for speaker slots.
- Coordination: visuals sent as they were ready to the video teams to keep a single graphic line.
The result
A visual thread running through the whole plenary, giving meaning to the programme and showcasing each product in turn.
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