A European defence manufacturer needed to produce a catalogue of its systems quickly, from technical data held in an Excel file, with the same finish as its printed brochures.
- Client: European defence manufacturer (confidential)
- Deliverable: 65-page product catalogue in editable PowerPoint
- Timeline: a few weeks, delivered on the agreed date
- Tools: PowerPoint, Excel, generation scripts, Illustrator
The brief
The data (specifications, land, naval or air domains, visuals) lived in a spreadsheet. The sheets had to be consistent, true to the style of the existing brochures, and remain editable by the teams for future updates.
What I did
- PowerPoint templates modelled on the client’s brochures: white pages, colour bands by domain, brand fonts.
- Automatic generation of the 65 sheets from the Excel file, then manual finishing of every page.
- Brief changes absorbed: new products and specific inserts added mid-project without delaying delivery.
- Quality control: systematic font and typography checks before delivery.
The result
A complete, consistent and editable catalogue, delivered on the agreed date, that the teams can update themselves whenever the range evolves. Data and visuals remained confidential throughout the project.
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